If you want your content to appear on the top of search results, you need to optimize for YouTube. YouTube has an algorithm that evaluates all videos based on similar content and user history. Videos that contain proper metadata will be placed higher. However, this does not mean that your videos should be banned from YouTube. The algorithm will continue to change as time goes by. To make your content appear higher in search results, optimize for YouTube SEO and YouTube Algorithms.
YouTube 101: Learn how to optimize your videos for YouTube using keywords. In this step-by-step course, you will learn how to write titles, tags, scripts, and descriptions. Besides, you’ll learn about YouTube’s algorithm and how to promote your videos effectively. It may seem complicated to begin, but Alex Genadinik explains everything in simple terms.
Video description: An effective video description is the foundation of your YouTube marketing strategy. Not only does it increase your video’s visibility on the YouTube search results, but it also persuades viewers to watch your video. A video description contains keywords that help the algorithm identify the content and determine the ranking. Make sure your video description contains keywords related to the video topic and entices your audience to subscribe to your channel.
Content planning: You should plan content and keep it up to date. Make sure you plan your content so that your viewers have a seamless experience with your brand. If you plan to host a webinar or a training session, you should consider planning the content in advance. Plan the sequence of videos so that they guide your viewers through the content. A playlist can increase the AVPV.