When you’re selling a product on an ecommerce website, one of the most important things to consider is lighting. While your products might look great in an overexposed photo, your images need to be clear and crisp. Also, the proper background and angles are important for your photos. Expert photographers know how to capture the best images for your products, resulting in higher customer conversions and profits.
If you’re launching a new line of clothing or a fashion brand, you’ll want to consider hiring a professional product photographer. According to a recent study, 75% of online shoppers base their purchasing decisions on the product’s image. Even worse, 22% of online shoppers return products that look nothing like the photos on the website. Also, good visual content boosts your social media pages. High quality photos are 40 percent more likely to be shared on social media. This can help you reach a wider audience, and boost your eCommerce sales.
A professional photographer will also take several shots of the product, ensuring that you get the best possible look. Traditionally, product photos have been taken against a white background or a simple backdrop. This is done to remove any distracting elements and help the subject focus on the product. A well-composed photo will include a cropped background to emphasize the product, while a high-quality photo will show the product from multiple angles and in detail. Alternatively, a more advanced type of ecommerce product photography service may include lifestyle photography or 360-spin photo of the product.